Annette Friar, founder of Burnt Orchid Organics and developer of the SOFT™ Framework

Annette Friar

Former Mental Health Nurse · Aromatherapist · Neurodivergent Wellness Specialist · Developer of the SOFT™ Framework

Annette Friar is a highly qualified practitioner specialising in neurodivergent-affirming wellness and sensory-informed interventions, combining a clinical background with lived experience to support clients with autism and ADHD. With over a decade of experience in mental health nursing, Annette bridges the gap between conventional care and holistic, person-centred regulation strategies.


Qualifications & Credentials

  • Mental Health Nursing — Over 10 years of professional clinical experience
  • SOFT™ Pathway Practitioner Certificate — Olfactory Specialist, awarded by Burnt Orchid Organics; specialising in sensory-informed aromatherapy for neurodivergent clients
  • Diploma in Aromatherapy — Accredited by the Complementary Medical Association (CMA); member of the Aromatherapy Trade Council (ATC)
  • NCFE Certificate in Mental First Aid and Workplace Advocacy
  • NCFE Certificate in Autism — Combined with personal lived experience of autism and ADHD

The SOFT™ Framework

Annette is the developer of the proprietary SOFT™ Framework — a structured, evidence-informed approach to sensory-safe aromatherapy that guides formulation, client interaction, and practitioner training at Burnt Orchid Organics™. The SOFT™ Framework underpins every product, consultation, and resource offered by the brand.


Recognition & Community

  • Featured in a member spotlight with The Inclusion Hub
  • Featured in the newsletter of Forward Carers in a partnership capacity

Lived Experience

Annette brings not only professional expertise but personal lived experience of autism and ADHD. This dual perspective — clinical and lived — shapes every aspect of Burnt Orchid Organics, from product formulation to the language used across the brand. It is the foundation of a genuinely neurodivergent-affirming approach.


Work with Annette

Annette offers personalised aromatherapy consultations for individuals, families, and healthcare practitioners.

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Explore our journal

Thoughtful insights on wellbeing, aromatherapy, and mindful living

Sleep

Guides and rituals to support restful, restorative sleep for sensitive nervous systems.

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ADHD & Autism

Sensory-safe aromatherapy insights for neurodivergent minds and the people who support them.

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Anxiety & Mental Health

Gentle, grounded approaches to managing anxious feelings through scent and ritual.

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Mood & Energy

Aromatherapy to lift, balance, and sustain your mood and energy throughout the day.

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Parenting & Family

Safe, nurturing aromatherapy for families, babies, and children with sensitive needs.

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Aromatherapy Guides

In-depth guides to essential oils, blending, and the SOFT™ approach to wellbeing.

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Practitioner Blog

Resources and insights for healthcare and wellbeing practitioners working with our products.

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Behind the Scenes at Burnt Orchid Organics™

A look inside our world — our story, values, and the people behind the brand.

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